When and why use ethanol in cosmetics and beauty products?
Ethanol enables your superficial skin to absorb a product’s active ingredients quicker, which is great for perfumes and colognes. But it also evaporates fast (also known as having ‘high volatility’), which means the ethanol is in contact with your skin relatively briefly. This minimises the chance of skin irritation, making ethanol ideal for use in everything from make-up and moisturiser to hair colour and sunscreen.
In addition, ethanol is a highly efficient hydrolysing agent, helping dissolve other ingredients in a product; but also a natural preservative, a refreshing agent, a sun filter and a solubilizer of active ingredients.
And finally, ethanol is a natural product that can be used by manufacturers in organic products, which are increasingly in demand with today’s consumer. This is one reason why leading cosmetics brands and manufacturers tend to avoid the use of synthetic alcohol.