- Growing ethanol market, but barriers remain: Ethanol demand in the Middle East is steadily climbing, with consumption reaching 554 million litres in 2024, up 10% from the year before. Turkey, the UAE, and Saudi Arabia account for 90% of the total, driven by industrial applications and a gradual shift toward cleaner fuels. But despite rising demand, access is far from straightforward. The UAE, for example, restricts ethanol imports to industrial uses only, with strict documentation and prior approvals required.
- The US tariffs reshape the playing field: The US has introduced 10% baseline tariff on imports from most countries — including key Middle Eastern markets like the UAE and Saudi Arabia. Jordan and Iraq were hit even harder, facing tariffs of up to 20% and 39%. For regional exporters, these changes complicate access to the U.S. and reinforce the need to diversify trade lanes.
- Middle East’s strategic positioning, but with conditions: Geographically, the Middle East is well-positioned to become a global trade hub especially as companies rethink routes amid the US-China tensions. But capitalising on that potential will require more than a map. Regulatory complexity, patchwork infrastructure, and shifting compliance regimes still pose a challenge for anyone looking to scale supply chains in or through the region.
India: Domestic demand rises, leaving less ethanol for export
- Blending targets tighten ethanol export supply: India achieved its 20% ethanol blending target in petrol by March 2025, five years ahead of schedule. The government has now raised its ambition, setting a new target of 30% blending by 2030.
This aggressive domestic push means less ethanol is available for export, and global buyers should expect tighter international supply and increased price volatility.
- Corn imports rise as grain-based ethanol faces cost pressure: To meet its expanded blending targets, India has shifted from being a top corn exporter to a net importer. Corn imports are estimated to reach 1 million tons in 2024, primarily from Myanmar and Ukraine. At the same time, rising global grain prices
are making ethanol production less viable for some local producers, adding uncertainty to future volumes.
- Sugar diverted, exports restricted: 14.7% drop in sugar output
is expected this season, with more cane going to ethanol. To protect domestic supply, India has extended a ban on sugar exports
.
China: Trade barriers remain high, demand stays limited
- China’s ethanol market stays close: China continues to impose up to 45% tariffs on ethanol imports, effectively closing the market to most foreign suppliers. Ongoing tensions with the U.S. also remain a major barrier, with China maintaining anti-dumping duties on key U.S. chemical imports. However, in April 2025, Chinese officials indicated they may lift tariffs on select U.S. goods, including medical equipment and industrial components to ease pressure on domestic firms. The US-China trade talks have also quietly resumed, offering a potential path toward reduced tensions.
- Brandy tariffs deepen EU – China rift: In October 2024, China imposed provisional anti-dumping duties of 30.6% to 39% on EU brandy imports, predominantly affecting French Cognac producers. This move is widely seen as retaliation against the EU's tariffs on Chinese electric vehicles.
- Blending targets quietly scaled back: China's initial plan for nationwide E10 petrol
by 2020 has been shelved. As of 2025, blending mandates are limited to select provinces, with the country focusing more on electric vehicle adoption and food security.
- Domestic production favoured over imports: High corn prices and policy support for local supply chains have led China to maintain a self-sufficient market stance. Ethanol imports remain marginal, with approximately 5 million litres expected in 2025, a negligible share of global trade.
Africa: The US tariffs disrupt trade, strategic shifts on horizon?
- AGOA under threat: The African Growth and Opportunity Act (AGOA), which provides duty-free access to the U.S. market for qualifying African countries, is facing uncertainty. President Trump’s recent tariffs, including a 30% duty on South African imports, have raised doubts about renewal ahead of its September 2025 expiry.
- US tariffs threaten key South African exports: South Africa’s automotive and citrus industries — both major U.S. exporters — face tariffs of 25–30%, threatening over $1.3 billion in trade and tens of thousands of jobs.
- Nigeria and Kenya hit by new duties: Nigeria now faces a 14% tariff, and Kenya a 10% duty, under Trump’s “Liberation Day” tariffs
which impose baseline import duties across the board, with higher rates for select countries.
Southeast Asia: Caught between U.S. tariffs and regional realignment
- Tariffs spark diplomacy, not retaliation: Southeast Asian countries like Vietnam, Cambodia, and Indonesia are facing U.S. tariffs of up to 49%. In response, Vietnam reduced tariffs on U.S. goods, while ASEAN chose not to retaliate, calling for dialogue and stability.
- China steps in to fill the vacuum: As U.S. tensions grow, China is reinforcing regional influence. President Xi’s April 2025 visits to Malaysia, Vietnam, and Cambodia signal a shift toward deeper trade alignment.
- Blending ambitions, limited import access: Despite blending targets — 20% in the Philippines, 5–20% in Indonesia and Thailand, the region remains largely closed to foreign ethanol. High tariffs and protectionist policies
continue to restrict imports.
Q2–Q3 Outlook: Impact on ethanol supply chains
For companies sourcing bulk ethanol or spirits, today’s tariff landscape isn’t just noise, it’s redrawing trade routes and reshaping how global supply moves.
Prices may fluctuate week to week, but the bigger risks now lie in last-minute tariffs, customs slowdowns, and tightening sustainability and origin checks. Supply chains that used to run in the background now demand agility, foresight, and the right partners.
At Nedstar, we’re seeing more companies rethink their sourcing strategy: from diversifying origin risk to building in timeline flexibility and navigating compliance proactively. It’s not about reacting. It’s about planning forward with backup routes and policy-aware decision-making.
What to look for in uncertain times
- Market insight: A supplier who can flag disruptions before they hit.
- Flexible logistics: Multiple origin and routing options, not one fixed plan.
- Compliance fluency: Documentation, sustainability, and traceability baked into the process.
Trade lanes will shift, rules are changing, but the right information and the right people will make all the difference when the map changes.
What to watch in Q2 and Q3?
- Tariff escalations: With US-China and the US–Brazil tensions rising, and the U.S. 10% tariff now in effect, we can expect further retaliations.
- The US protectionist policy: The April implementation of universal tariffs marks a major break from the WTO norms and will affect sourcing costs globally.
- Elections & trade reviews: India’s elections and the upcoming AGOA expiry (September) could shift market access in Asia and Africa.
- Seasonal supply shifts: Brazil’s sugarcane harvest and India’s monsoon may further tighten feedstock availability.
- Regulatory enforcement: GHG thresholds and sustainability claims are facing greater scrutiny under EU RED III and global ESG trends.
Agility has become the baseline in supply chain. It’s no longer just about price. Buyers now need partners who understand the risks behind every route, can navigate shifting paperwork and port policies, and keep things moving when trade maps are redrawn.
And if you're wondering what that kind of flexibility looks like in practice — we’ll go deeper in next month’s podcast with Nedstar’s Head of Logistics, as we unpack how supply chains are adapting on the ground. Pre-sign up for our podcast by filling out this form
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